• Have you been trying to sell your home on your own but have been unsuccessful?
  
  
• Facing foreclosure...?
  
  
• Do you own a rental property and
  want to liquidate or exchange into a 1031 as soon as possible?
  
  
• Is your realtor armed with the necessary experience and the know-how to get you the price you want in the fastest time possible?
  
  

Look below to find out more about this amazing No-Obligation Free offer and request your kit today

• As a top producer since 1986 I have an excellent understanding
  of the market and it’s behavior.
  
  
• My appraisal experience enables me to expeditiously price
  and prepare properties for the fastest sale possible.
  
  
• I have an inherent ability for negotiating which ensures
  you will achieve the best possible outcome.
  
  
• My expertise is widely recognized in the real estate industry
  
  

Sincerely,
Lawrence E. Chacon Esq.

We wish to express our sincere appreciation for the way you handled the sale of our house. As a busy person, as you very much apparently are, you always were able to spend the time and effort that we required always with a friendly attitude when we bothered you with a questions night or day. Also, you and your company’s ability to find us a buyer, almost too quickly-was very much appreciated. If in our efforts to find our new home in Washington, we are able to find a person such as you to work in our behalf, we should be extremely lucky.

I wish to express my gratitude to Sabina Sayegh for helping to make the experience of selling my home a very pleasant one. She handled many of the details that I was too busy to take care of and also kept in constant communication as to the progress of the sale. I have heard many horror stories regarding selling a home but my story is not one of them – thanks Sabina!

Sincerely,

Merle Bassett

What exactly is Value Range Pricing?

80% of the marketing of a property is done when the right price is decided resulting in a fast sale!

Every seller wants to get as much money as possible when selling a home. A listing priced too high often results in less money for the seller.

If your home is not priced competitively, people looking in your price range will reject it in favor of other, larger homes for the same price.

At the same time, the people who should be looking at your home will not see it because it is overpriced!

Overpricing usually increases time on the market, and adds to the carrying costs. Ultimately, many overpriced properties sell below market value.

Whether you decide to sell your home yourself or through the assistance of a realtor setting the right price is the most critical issue in guaranteeing exposure of your home to the largest number of buyers.

Typically buyers will look at homes within a 10 – 30k price range. By using Value Range Pricing rather than setting a fixed price, a greater number of buyers will be targeted.
Knowing the right price for your home and then using Value Range Pricing is the key a

1. Minimizes offers
   In today’s’ market, most buyers are doing their homework. If your house is priced to high they will know it and you will get fewer offers.
   
   
2. Lower agent responses
   Experienced agents who know today’s market values won’t care to get involved with an over priced property.
   
   
3. Limits qualified buyers
   Many of the potential buyers for your home may not want to look at a property that is priced at the top of their range.
   
   
4. Lowers the showings
   Simply put – Fewer potential buyers equal fewer people actually looking at the property.
   
   
5. Lower number of prospects
   A higher price will turn many prospective buyers away before they even evaluate the house.
   
   
6. Limits Financing
   Higher financing costs is clearly a deal breaker for many buyers.
   
   
7. Wastes Advertising dollars
   An overpriced home that takes a long time to generate interest wastes both time and money the longer it stays on the market.
   
   
8. Seller nets less
   The longer it takes to sell your home the less likely you will get your price...the less you profit.
   
   

The two most obvious marketing tools (open houses and classified ads) are only moderately effective. Surprisingly, less that 1% of homes are sold at an open house. Agents use them to attract future prospects, not sell the house! Advertising studies show that less than 3% of people purchased their home because they responded to an ad. If a machine answers, most callers just hang up without leaving a message.

In order to insure that you get the highest market value for your house you need an agent with experience in using Maximum Exposure tools.


To Insure Selling at Maximum Price in Minimum Time ask these questions.

1. Do they follow the published Value Range Pricing method to help you set your asking price?
   
   
2. Do they have a Maximum Exposure Marketing system in place?
   
   
3. Do they have a Home Protection Plan to ensure a smooth escrow?
   
   
4. Do they provide a guarantee?
   
   
5. Do they provide an easy exit listing agreement?
   Ask, "What if I'm not satisfied with what you are doing? What if I just change my mind about selling? What are my options?"
   
   
6. How close does the Realtor follow the market?
   Will they update you to let you know what has been listed and sold while you are selling?
   
   
7. Will a Realtor pre-qualify Buyers?
   Does the Realtor work closely with a Banker or Broker to ensure their Buyers are qualified? Access to the lowest interest rates can make your home easy to buy. Pre-qualifying Buyers results in less lookie-loo showings. Ask your Realtor how they pre-qualify Buyers.
   
   
8. How does the Realtor market to other Realtors?
   According to the Real Estate Board 40% of Buyers find out about properties through a Realtor. It is important to keep your property in front of them. Ask how this can be done. There are many ways beside multiple listing.
   
   
9. How much experience does the Realtor have?
   
   

Is Your Realtor Armed With The Necessary Experience and Know-How To Get You The Price YOU Want?



This is important in marketing & negotiating on your behalf. Experience is often the difference when making or breaking a sale as well as keeping a deal together.



It's interesting that in the real estate business, someone with many successfully closed transactions almost always costs the same as an inexperienced agent. Bringing that experience to bear on your transaction could mean a higher price at the negotiating table, selling in less time and with the minimum amount of hassles. The world is populated with Real Estate agents who are wrong for you.


The sale of your home could well be the most important financial transaction you have ever been involved with. The person you select can make it a satisfying and profitable activity or a terrible experience. It's your home and your money. The choice of your Real Estate agent is up to you. Make the selection carefully.

• I use strategic target marketing to identify the buyer who will pay the most money
  
  
• Prudential's exposure through the internet gives me the ability to reach 1,200 agents in an instant throughout our 18 Los Angeles offices.
  
  
• Toll Free 800# call capture system to describe the property and capture the phone numbers of prospective buyers.
  
  
• FREE web domain with a Virtual Tour.
  
  
• Twilight Open House
  
  
• 2 sided professionally designed and printed photo flyers.
  
  
• Fast access through a monitored key box.
  
  
• Actual videos of your property on the internet Google, Yahoo and 30 other search engines
  
  
• Seasoned trouble shooting know-how executed swiftly and with precision.
  
  

• You will be well represented with excellent results.
  
  
• You will feel safe and secure because all buyers will be pre-screened and pre-qualified.
  
  
• You will experience a reduced market time resolving all of your real estate needs.
  
  
• You will Save Time and Money in the sale of your property while enjoying the journey.
  
  
• You will see the benefits to the art of Skillful Persuasion which will absolutely put the most amount of money in your pocket.
  
  
• You will appreciate the inherent listening skills which will move ideas, convince and create change to resolve all the possible problems that we may encounter.
  
  
• You will feel, as others have, that having an enthusiastic, trustworthy and honest professional is very comforting.
  
  
• You will be able to take it slow or plunge right into it.
  
  
• You will find the experience fun, informative and profitable.
  
  
• You will enjoy the peace of mind that comes along with being constantly updated with the most recent market activity on your home and the competing properties.
  
  
• You will have a home protection plan while your property is listed.
  
  
• You will always see that I am always looking for the commitment to bring the prospect closer to your goal.
  
  
• Your opinion matters while mine is set aside.
  
  
• Your qualified prospect will also see the benefits in the terms and price presented.
  
  
• You will know that once we are in escrow we will close!
  
  

I’m often asked "What are some of the things we should consider when thinking about selling our property?" "Where do we start?"

Because an educated client is my best client, I decided to make this valuable “Home Selling Planning Kit” available to you Free of charge. Look below to find out more about this amazing No-Obligation Free offer and request your “Home Selling Planning Kit” and we’ll rush over to you your very own kit with:

1. CD that answers all these questions
2. Value Range Pricing +
   Maximum Exposure Marketing
   
   
3. Your Certificate for a FREE
   NO-Obligation consultation
   

1. Audio Guide
"Selling Your Home
For Top Dollar"

If you decide to hire a realtor to help you sell your home, what are questions you should be asking the realtor before giving the listing to them To Insure Selling at Maximum Price in Minimum Time?

Only an expert can be counted on to provide the absolute best advice for any sale and it’s unique conditions.

That’s why we offer a certificate for a FREE No-Obligation consultation